Mudassar Malik
Mudassar’s global marketing experience ranges across North America and South Asia. He has spent the last two decades accelerating growth for Technology, Telecom, Banking, and the Advertising industry and is passionate about Design Thinking, Digital Transformation, Intelligent Automation, Modern Marketing, and Brand Culture.
Recent Posts by Mudassar Malik
Four Trends Shaping Canadian Banking in 2026: Open Banking, Gen AI and Mega Platforms
Canada’s banks have already won the digital adoption argument. The next decade will be decided by four things they do not yet fully control: experiential banking, open banking, generative AI, and the mega platforms they increasingly rent capability from. The Canadian banking sector is at a crossroads. On one hand, it holds a global reputation […]
4 Steps to Modernize Enterprise Architecture for Engineering Excellence
Enterprise architecture does not fail because the thinking is wrong. It fails because the thinking never reaches the people writing the code. Every large enterprise is being asked to innovate at a pace its own architecture cannot support. Product teams commit to quarterly releases. Customers, competitors and regulators move on their own schedules. And somewhere […]